Being luca

Leyla came to me to clarify and shape her brand voice for her newest business venture: Being Luca. We started with a 2-hour brand intensive, during which we discussed her vision, sharpened her sound, and explored her online presence.

We (simultaneously!) agreed that Being Luca would be a reimagined lifestyle brand that offered an online conscious community, educational resources, and practical tools for those looking to elevate their human experience.

I developed a full brand voice workbook that included common phraseology (of both Leyla and her audience), tonal qualities, brand lexicon, associated concepts, mission, values, and differentiators.

Once I finished the full brand voice workbook deliverable, I condensed the book into a 1-page style guide summarizing her tone, company voice, writing style, and copy layout.

The summary will help inform all her brand messaging and serve as a north star for her digital and physical suite of products.