Brand Voice Development | Website Copy | SEO Optimization
“A massive thank you for all of your help. you went far behind my expectations. It was really a pleasure to work with you. you read my mind from the beginning, and your assistance and input were simply great! Thank you for all you did!”
Giorgia Verdi, founder of Boutique Weddings, reached out to me for a full overhaul of her website copy and support optimizing the copy for SEO. Boutique Weddings is a luxury wedding planning agency in exclusive Lake Como, Italy - Est. 2007.
I created a custom brand questionnaire to explore what tonal qualities the company wanted in the copy, determine who their ideal client is, and strategize on how to stand out in a saturated destination wedding market.
The founder wanted to take a more unconventional approach in their branding. I wove some humourous concepts and levity into the hero and welcome copy to give the reader a sense of ease to offset the nerves and heightened anxiety of planning a European wedding from afar (while still showcasing their seriousness of purpose & professionalism).
I focused on their ‘boutique’ philosophy so I could juxtapose the ever-growing Lake Como wedding factory industry against the warm, intimate 1:1 feel they offer their clients by limiting their roster and giving brides & grooms their undivided attention. I loved exploring the idea of ‘luxury’ as more of a feeling than a list of amenities.
SEO Site Audit | Post-Launch June 2023
