Full Brand Voice Development | Website Copy | Values & Vision Statement
(B2B Client)
“I worked with Keely on developing my company’s identity and voice branding. Keely helped us through this process and made it a completely comfortable and enjoyable experience. She was able to quickly understand concepts of a deeply niche field and the value that results from the work we do. Keely was incredibly thorough in helping to identify who we are, what our values are, what we do, and who our ideal customer is. And she presented it in an easy to read and easy to use format. It was a delight to work with her and we hope to work with her again in the future.”
Rachael Cristine Woody is the founder of Relicura - A women-led team of expert consultants specializing in collections management, grant acquisition strategy, and historical research for archives, museums, and cultural organizations.
To celebrate her 5-year business anniversary, Rachael partnered with Lunar Creative to rebrand her company name, logo, and design. I joined the team to strategize on messaging and copy that would speak to her ideal audience, resonate with potential clients’ hardships, and showcase her as a leader in her industry.
We played with copy that balanced a direct & gritty attitude alongside an empathic tone to reflect Rachael’s straightforward but heart-forward approach to her work. Rachael has a lot of conviction in her voice and a deep commitment to social justice and equal opportunity, so I wrote in an authoritative tone that wasn’t afraid to call out antiquated practices that don’t align with her impassioned beliefs or sense of inclusivity.
