Brand Voice Development | Full Website Copy | SEO Optimization
Rob Perkins
Founder of On The Beat Music Agency
“Transformative. Your decision to work with Keely will be nothing short of transformative. Enlisting Keely to help refine, shape and deliver your message to your audience will be one of the greatest gifts you will give to your business and you will wish that every investment offered similarly transformative opportunity.”
The Client: On The Beat is a premiere live music agency serving clients in the luxury wedding, corporate, and private event industry. With over 50 events a week, the founder was excited to re-brand his messaging to reach his target market.
The Strategy: Our work began with an intensive brand voice development session to shape his messaging and determine the voice & needs of his ideal client. I created a comprehensive guide that covered his brand differentiators, writing style, ideal client avatar, unique selling proposition, and company values & mission. I then adapted this framework to the website create engagement, establish connection, and build rapport with his ideal clients. To ensure continuity across channels, I updated the company’s digital collateral and email responders so all communications reflected the brand voice and resonated with the client.
The Results:
41% increase in page views within the first month of website launch
On-page SEO score increase from 69 —> 76
Organic monthly traffic increase from 183 —> 340
Organic keywords increase from 256 —> 402
Backlinks increase from 83 —> 93
PRE-LAUNCH | SEPTEMBER
POST-LAUNCH | NOVEMBER
