HASSBEAT PRODUCTIONS

The client: Musician and educator with a full suite of services and products including drumsticks, monthly subscription teaching, private lessons, and a comprehensive online course

The challenge: Stagnant product sales and fewer private lessons booked due to COVID-19

The strategy: (1) Utilize brand voice and verbiage to better target core audience of would-be students, drummers, and music enthusiasts; (2) underscore the value of the drumstick by highlighting the versatility of its performance in the copy; (3) tap into deeper desires of audience to learn to play music by offering a menu of learning opportunities, including online options that present a safe alternative to in-person lessons; (4) use graphic design to suggest the drumsticks as the perfect stocking stuffer for the holidays; (5) incorporate the testimonials of happy customers to provide social proof

The results: More engagement with audience and increased sales and booked services