brand copywriter & voice strategist

for heart-led founders of service-based businesses & FAITH ORGANIZATIONS

Welcome

If you’ve landed here, I know one thing about you…

You’ve got a powerful vision, and you’re ready to bring it to the page. You’re excited to develop or refine your “sound” and differentiate yourself as a leader in your field with copy that connects and compels people to action. You may have been crafting your messaging for years, but you’ve got a million other hats to wear in your business and writing just isn’t how you want to spend your time.  

And that’s ok!

That’s where I come in as your voice strategist, story-miner, brand builder, and word painter. 

Together, we’ll —

  • Uncover your only-ness factors and weave them into every corner of your communications

  • Sculpt the copy so it mirrors the very essence of your mission, leads with your values, and perfectly captures your brand identity

  • Transform those keywords, buzzwords, and industry jargon into messaging that resonates and serves your target audience

  • Echo your organic phraseology, inflections, and expressions, so you end up with copy as unique as your DNA

NO BAIT AND SWITCH. NO SHTICK. NO SHAPESHIFTING INTO SOMEONE ELSE.

Just you—the perfect creative canvas—and the only one not taken by anyone else.

real talk?

The internet can be weird, and healthy skepticism is necessary to sift through the online clutter. And while sales are the bedrock of any healthy business, people align with brands that share their values and offer transparency. By writing copy that problem-solves, resonates with, and respects your audience, you’re building trust, nurturing genuine goodwill, and attracting people who are happy to buy because they don’t feel like they’re being sold to. And that’s what we’ll do in our work together.

Be Inspired PR
“I cannot say enough about working with Keely. She changed the way I view my brand and the way I view who I am and what I’ve accomplished over the last 15 years. After working with her on copy for our website I can honestly say she knows me, my brand, my voice, and what I stand for more than anyone. She’s so incredibly talented. She goes above and beyond for her clients and when you work with her you will feel not only a weight lifted but you will be reinvigorated by what you do and how you do it. She’s a genius and I will continue to confidently refer her. I can’t wait to work with her again!”

Leila Lewis

Founder & CEO of Be Inspired PR

essence signature copywriting services

  • +unique selling proposition

    +differentiators

    +SEO-optimized copy

    +strategic keyword use

    +omnichannel continuity

    +positioning

  • +tone

    +phraseology

    +cadence

    +keywords

    +descriptors

    +style conventions

  • +origin story

    +your ‘what’

    +your ‘why’

    +mission & values

  • +keyword optimization

    +user experience

    +meta descriptions & title tags

    +clean website navigation

  • +ideal customer

    +psychographics

    +voice of customer data mining

    +common objections

    +benefits to consumer

clients I serve

FOUNDERS

ENTREPRENEURS

SOLOPRENEURS

SMALL BUSINESSES

faith ORGANIZATIONS

B2B + B2C

“Working closely with Keely throughout the process was such a pleasure. She is a true professional & has an uncanny ability to peel away the surface layers, unearth the truth & reveal the Heart of the brand. I feel so blessed to have had an opportunity to work with Keely & have her skillfully guide me in finding the right combination of words to express exactly what was inside of me. I highly recommend her services & look forward to future opportunities to work with Keely again.”

Leyla Naghizada

Founder of Being LUCA & Co-Founder of Luxy Hair